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TRENDAFRiCA October 2, 2015
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas. Memes on social media often poke fun at the awkwardness of being human, particularly for those who are public figures or celebrities. For many, the object is humour, but they can be cruel. Not even the Pope is sacred.
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Gamechangers in 2014

TRENDAFRiCA December 15, 2014
This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa; global political uncertainty versus leaps in space exploration; and the Ebola pandemic despite rampant technological and scientific innovations.
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Integrating with ‘internet of everything’

TRENDAFRiCA March 17, 2014
Do you remember life before the internet? Or how you lived without Google to answer your every question, even completing your questions? More importantly, have you imagined how we will be further integrated with the world wide web in another decade? Independent US thinktank, the Pew Research Center, has released a major internet project to commemorate this anniversary by looking at what our digital lives will be like in 2025, polling experts in a year-long project for 2014 that will look at everything from privacy to security and digital futures, net neutrality and the “internet of things”.
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TRENDAFRiCA 2014 TRENDS Annual launched

TRENDAFRiCA February 25, 2014
From Google Glass to the growth marijuana industry; telepathic and wearable technology; and Africa’s rising consumer - 2014 is turning out to be one of those potentially defining years in communication, consumer behaviour, technology, and for our continent. TRENDAFRiCA.co.za has published its first digital magazine, the TRENDAFRiCA 2014 TRENDS Annual, featuring the key mega trends and cultural indicators for 2014, in association with JWT Intelligence New York/South Africa. The publication is made possible by the headline sponsorship from Vuma Reputation Management. Media partners include MarkLives.com and Living Your Brand. Read the magazine online, print it, or download...
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Consumers want ‘clean slate brands’

TRENDAFRiCA April 22, 2013
The future belongs to “clean slate brands”- newer brands “untainted” by the legacy of the past, heritage or history, according to Trendwatching.com’s latest consumer insights report. Consumers perceive newer brands to be more responsive, more transparent and without a legacy of poor business practice.
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