Predictive personalisation


TREND.iNSIGHT: The First Screen

TRENDAFRiCA March 14, 2013
Incredibly, 2013 is the year that the number of mobile devices in circulation will reach 7 billion – more than the total number of humans on this planet. It is our “mobile moment” as a generation. We believe mobile is already the first screen for many of us and will be the first screen for most of the world’s population, particularly the way it is being integrated with television viewing. Yes, TV is still the first screen and mobile the second screen for many, particularly in their leisure time after hours. But it won’t be for long. With integration and further innovation in this space, there will be no difference as TV’s are integrated with our mobile phones and mobile devices include television. The most exciting part about this space is the constant innovation and creative thought that is changing how we communicate, but also solving real problems in healthcare, education and farming.
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