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Prakash Patel

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TREND.Facts: March 27

TRENDAFRiCA March 27, 2013
Mobile is the most significant digital channel and must run through the heart of your marketing and digital strategy seamlessly, with the ability to interact across every single touchpoint through-the-line. In fact, “it is arguably the most important DNA strand in the digital eco-system”, says Prakash Patel, CEO Prezence Digital.
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TREND. iNSIGHT: Socialising enterprise

TRENDAFRiCA October 30, 2012
It has only been around and used by marketers for two to three years, but its impact has been felt massively as brands feel the effects of a socialised consumer base. Social media is not the solution to all your marketing problems. You don’t need to change your marketing strategy and hire tattooed interns to beef up your department because you don’t understand The Twitter or why your kids spend so much time on MXit.
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