TREND.Facts: July 8

TRENDAFRiCA July 8, 2013
With the number of unique browsers (not users) in South Africa increasing from 9.5 million to 20.3 million between June 2011 and March 2013 according to Effective Measure, the online market is one that few brands can ignore. Yet digital ad spending patterns are still poorly understood. What’s more, these stats are largely based on display advertising and do not take the full impact of search, social and mobile media spending into account.
Continue Reading »

TREND. iNSIGHT: The Third Place

TRENDAFRiCA February 6, 2013
Retailers and brands are scrambling to keep up and the increasingly competitive trading environment in store has spawned a myriad of new media options in the last few years, aided by digital innovation and with the aim of targeting a consumer that is ever harder to please. We spend so much time in malls that they are referred to as our ‘Third Place’ – after home and the office.
Continue Reading »

Login to your account

Can't remember your Password ?

Register for this site!