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TRENDAFRiCA October 2, 2015
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas. Memes on social media often poke fun at the awkwardness of being human, particularly for those who are public figures or celebrities. For many, the object is humour, but they can be cruel. Not even the Pope is sacred.
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Gamechangers in 2014

TRENDAFRiCA December 15, 2014
This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa; global political uncertainty versus leaps in space exploration; and the Ebola pandemic despite rampant technological and scientific innovations.
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Arrival of the ‘You Universe’

TRENDAFRiCA February 28, 2014
Over the past 20 years or so I’ve always found it strange how the media industry is surprised by change. Yet change is the life blood of our business. The constant evolution and occasional revolution ensures that even the most established media platforms receive a wakeup call from time to time. 2014 will be a wakeup call for many and not only because of the elections but for many other reasons that will ultimately have far more reaching consequences.
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TREND.Facts: June 5

TRENDAFRiCA June 5, 2013
The combination of print and digital advertising delivers superior results for advertisers. Hand-in-hand with their evolution to multimedia companies, publishers are re-positioning themselves as a combination of print and digital offerings, taking on agency and media buying roles in the process, according to the International Newsmedia Marketing Association (INMA) ‘Media Outlook 2013’ report.
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TREND.Facts: May 28

TRENDAFRiCA May 28, 2013
Journalists across the globe are using social media in their daily working life and feel that it is complimentary to traditional media rather than a threat. Of those surveyed, 87% view social media as being complimentary to traditional journalism as opposed to a threat. Research by global public relations group ECCO International found that day-to-day journalists are undertaking background research, rapid information gathering and opinion mining using social media on a daily basis.
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