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iNSIGHT

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TREND.iNSIGHT: The First Screen

TRENDAFRiCA March 14, 2013
Incredibly, 2013 is the year that the number of mobile devices in circulation will reach 7 billion – more than the total number of humans on this planet. It is our “mobile moment” as a generation. We believe mobile is already the first screen for many of us and will be the first screen for most of the world’s population, particularly the way it is being integrated with television viewing. Yes, TV is still the first screen and mobile the second screen for many, particularly in their leisure time after hours. But it won’t be for long. With integration and further innovation in this space, there will be no difference as TV’s are integrated with our mobile phones and mobile devices include television. The most exciting part about this space is the constant innovation and creative thought that is changing how we communicate, but also solving real problems in healthcare, education and farming.
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TREND. iNSIGHT: Socialising enterprise

TRENDAFRiCA October 30, 2012
It has only been around and used by marketers for two to three years, but its impact has been felt massively as brands feel the effects of a socialised consumer base. Social media is not the solution to all your marketing problems. You don’t need to change your marketing strategy and hire tattooed interns to beef up your department because you don’t understand The Twitter or why your kids spend so much time on MXit.
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