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Dion Chang

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TREND. iNSIGHT: The Third Place

TRENDAFRiCA February 6, 2013
Retailers and brands are scrambling to keep up and the increasingly competitive trading environment in store has spawned a myriad of new media options in the last few years, aided by digital innovation and with the aim of targeting a consumer that is ever harder to please. We spend so much time in malls that they are referred to as our ‘Third Place’ – after home and the office.
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