consumer insight Archives

consumer insight

Gamechangers in 2014

TRENDAFRiCA December 15, 2014

This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa; global political uncertainty versus leaps in space exploration; and the Ebola pandemic despite rampant technological and scientific innovations.
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Intrend

Africa’s brand opportunities in 2015

TRENDAFRiCA November 23, 2014

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015, despite over-emphasis on war and disease recently in global headlines.
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Intrend

Disruptive innovation driving branding for good

TRENDAFRiCA November 18, 2014

Ecological and social innovations, exciting brand initiatives and purpose-driven marketing that works is driving the trend towards branding for good, particularly in the growing field of impact investment where there is an encouraging show of disruptive innovation.
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Intrend

Integrating with ‘internet of everything’

TRENDAFRiCA March 17, 2014

Do you remember life before the internet? Or how you lived without Google to answer your every question, even completing your questions? More importantly, have you imagined how we will be further integrated with the world wide web in another decade? Independent US thinktank, the Pew Research Center, has released a major internet project to commemorate this anniversary by looking at what our digital lives will be like in 2025, polling experts in a year-long project for 2014 that will look at everything from privacy to security and digital futures, net neutrality and the “internet of things”.
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iNSIGHT

TRENDAFRiCA 2014 TRENDS Annual launched

TRENDAFRiCA February 25, 2014

From Google Glass to the growth marijuana industry; telepathic and wearable technology; and Africa’s rising consumer - 2014 is turning out to be one of those potentially defining years in communication, consumer behaviour, technology, and for our continent. TRENDAFRiCA.co.za has published its first digital magazine, the TRENDAFRiCA 2014 TRENDS Annual, featuring the key mega trends and cultural indicators for 2014, in association with JWT Intelligence New York/South Africa. The publication is made possible by the headline sponsorship from Vuma Reputation Management. Media partners include MarkLives.com and Living Your Brand. Read the magazine online, print it, or download...
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TREND.Facts

TREND.Facts: July 18

TRENDAFRiCA July 18, 2013

Are consumers loyal to loyalty cards? According to Roots 2013 research, consumers are flirtatious with brands. Of those Purchase Decision Makers with a Woolworths loyalty card, 54% also have a Clicks Club Card, 20% have a Dis-chem Loyalty card, 35% have an Edgars Thank-U card, 2% have a Fanatics (Exclusive Books) card, 8% have a Jet Club card and 53% have a Pick n Pay Smart Shopper card.
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Intrend

The end of the consumer

TRENDAFRiCA July 17, 2013

It is time for a new marketing discourse that implies respect and understanding when it comes to how we define consumers, says TRENDspotter,Claire Cobbledick, managing director of The Jupiter Drawing Room (Cape Town).
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TREND.Facts

TREND.Facts: July 17

TRENDAFRiCA July 17, 2013

The number of South Africans who are planning to either save 'the same or more' over the next six months has decreased from 92% to 70% according to a survey by MasterCard on consumer purchasing priorities. Liberty says these figures suggest that people feel that there will be less available to save over the next six months.
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TREND.Facts

TREND.Facts: July 15

TRENDAFRiCA July 15, 2013

The TGI Global Index Comparison revealed that consumers in developing countries are more brand conscious than developed countries. In fact, brand loyalty is declining amongst middle classes in all markets.
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TREND.Facts

TREND.Facts: July 11

TRENDAFRiCA July 11, 2013

The Guardian and The Economist predict that China might well take over from the US as the biggest economic power by 2018 or even 2016. Brazil has become the sixth largest power, ahead of the UK and the debt crisis continues to plague European markets.
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