communications trends


TRENDAFRiCA October 2, 2015
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas. Memes on social media often poke fun at the awkwardness of being human, particularly for those who are public figures or celebrities. For many, the object is humour, but they can be cruel. Not even the Pope is sacred.
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TREND.iNSIGHT: Social Communications Part I

TRENDAFRiCA August 19, 2013
‘Social Communications’ is about how public relations agencies and communications strategists need to reengineer themselves as social businesses to meet their client's communications needs. It is about integrating digital strategy (including social media and mobile) into client earned media campaigns.
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