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Brand trend: be as you wish to be seen

TRENDAFRiCA August 25, 2014
In today’s market place it is fair to say that the value placed on a brand’s reputation has become more important than the brand itself. Have you considered how and why it is possible that in seconds, all the sweat, labour and the years that went into building a business, an institution, or an organisation can be wiped out?
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