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Gamechangers in 2014

TRENDAFRiCA December 15, 2014
This has been a year of contrasts: a tough trading environment in South Africa coupled with mega-investment in the industry by the international agency networks in SA and Africa; global political uncertainty versus leaps in space exploration; and the Ebola pandemic despite rampant technological and scientific innovations.
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Global adspend set to return to pre-financial crisis growth rates

TRENDAFRiCA April 23, 2014
Adspend has been boosted by stronger economy, programmatic buying and mobile, says ZenithOptimedia’s new Advertising Expenditure Forecasts. Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014.
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TRENDAFRiCA 2014 TRENDS Annual launched

TRENDAFRiCA February 25, 2014
From Google Glass to the growth marijuana industry; telepathic and wearable technology; and Africa’s rising consumer - 2014 is turning out to be one of those potentially defining years in communication, consumer behaviour, technology, and for our continent. TRENDAFRiCA.co.za has published its first digital magazine, the TRENDAFRiCA 2014 TRENDS Annual, featuring the key mega trends and cultural indicators for 2014, in association with JWT Intelligence New York/South Africa. The publication is made possible by the headline sponsorship from Vuma Reputation Management. Media partners include MarkLives.com and Living Your Brand. Read the magazine online, print it, or download...
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