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Added Value

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Branding for good for Millennium goals

TRENDAFRiCA August 28, 2013
Added Value South Africa explores how brands can, in partnership with government and NGOs, help uplift the world’s poorest people, as the world nears the 2015 deadline for meeting the eight Millennium Development Goals (MDG) agreed to by all the world’s countries and all the world’s leading development institutions.
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Launch a new brand? Or stretch an existing one?

TRENDAFRiCA July 18, 2013
Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to stretch your brand? Alison Tucker, a director and senior consultant at brand development and marketing insight consultancy Added Value, takes a long, hard look at brand stretching.
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