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TRENDAFRiCA aims to provide consumer insight, research and trends from South Africa and further afield on the continent of Africa.

It is the ‘go-to’ place for the media, marketing communications and advertising industry, as well as business leaders, seeking rich data, research and in-depth analysis of local and international trends on the new consumer: TRENDAFRiCA is authoritative, credible, filtered and expertly curated, and a free resource on consumer trends and market intelligence.

We interrogate industry data and categories, presenting it in an easily accessible format, in conjunction with the expertise of our content partners, trendspotters and our own journalistic acumen.

Reports will range from short, impactful and exclusive trend reports, loaded weekly, to in-depth research on a variety of relevant industry issues and topics, loaded monthly.

Daily news headlines from around the world keep readers informed on the latest consumer and brand/product trends and relevant research.

Events and other innovative offline engagements take our clients, content partners and sponsors directly into the marketplace.



Founder and Publishing Editor of TRENDAFRiCA, Louise Marsland, is a 25-year media veteran, who started her career in newspapers in South Africa before specialising in the media and marketing communications industry over the past 18 years as an influential journalist, editor, columnist and public speaker. She has been Editor of iconic industry media brands Marketing Mix, Bizcommunity.com and AdVantage.



Partnerships are wide-ranging to boost readership and take the research reports further into the market. They comprise research companies; leading industry organisations; media partners; conference companies; contributors; sponsors; and the various social media platforms.

Our stated intention is to be a trendsetter and trend archive and key research repository for anyone searching for consumer trends, insight and research in the African marketplace, thereby contributing to business IP and knowledge assets, both individual and corporate.

Award winning journalist Louise Marsland


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