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TRENDAFRiCA 2014 TRENDS Annual launched

TRENDAFRiCA February 25, 2014
From Google Glass to the growth marijuana industry; telepathic and wearable technology; and Africa’s rising consumer - 2014 is turning out to be one of those potentially defining years in communication, consumer behaviour, technology, and for our continent. TRENDAFRiCA.co.za has published its first digital magazine, the TRENDAFRiCA 2014 TRENDS Annual, featuring the key mega trends and cultural indicators for 2014, in association with JWT Intelligence New York/South Africa. The publication is made possible by the headline sponsorship from Vuma Reputation Management. Media partners include MarkLives.com and Living Your Brand. Read the magazine online, print it, or download...
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TREND.iNSIGHT: Social Communications

TRENDAFRiCA September 18, 2013
‘Social Communications’ is about how public relations agencies and communication strategists need to reengineer themselves as social businesses to meet their client’s communication needs. It is about integrating digital strategy (including social media and mobile) into client earned media campaigns.
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TREND.iNSIGHT: Social Communications Part III

TRENDAFRiCA August 21, 2013
Brands have an unparalleled opportunity to position themselves via content and storytelling. Content marketing, once the preserve of the PR industry, now forms part of all integrated marketing strategies and the lines of communication are blurring. PR practitioners need to be on top of their game to remain in control of earned media.
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TREND.iNSIGHT: Social Communications Part I

TRENDAFRiCA August 19, 2013
‘Social Communications’ is about how public relations agencies and communications strategists need to reengineer themselves as social businesses to meet their client's communications needs. It is about integrating digital strategy (including social media and mobile) into client earned media campaigns.
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TREND.iNSIGHT: The First Screen

TRENDAFRiCA March 14, 2013
Incredibly, 2013 is the year that the number of mobile devices in circulation will reach 7 billion – more than the total number of humans on this planet. It is our “mobile moment” as a generation. We believe mobile is already the first screen for many of us and will be the first screen for most of the world’s population, particularly the way it is being integrated with television viewing. Yes, TV is still the first screen and mobile the second screen for many, particularly in their leisure time after hours. But it won’t be for long. With integration and further innovation in this space, there will be no difference as TV’s are integrated with our mobile phones and mobile devices include television. The most exciting part about this space is the constant innovation and creative thought that is changing how we communicate, but also solving real problems in healthcare, education and farming.
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TREND. iNSIGHT: The Third Place

TRENDAFRiCA February 6, 2013
Retailers and brands are scrambling to keep up and the increasingly competitive trading environment in store has spawned a myriad of new media options in the last few years, aided by digital innovation and with the aim of targeting a consumer that is ever harder to please. We spend so much time in malls that they are referred to as our ‘Third Place’ – after home and the office.
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TREND. iNSIGHT: Socialising enterprise

TRENDAFRiCA October 30, 2012
It has only been around and used by marketers for two to three years, but its impact has been felt massively as brands feel the effects of a socialised consumer base. Social media is not the solution to all your marketing problems. You don’t need to change your marketing strategy and hire tattooed interns to beef up your department because you don’t understand The Twitter or why your kids spend so much time on MXit.
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