Author Archives


Why personal branding isn’t entirely all about you

TRENDAFRiCA November 7, 2014
In the digitally enabled economy of today, connected and intelligent individuals face a world rife with competition when it comes to career advancement or even business survival. To stand out above the clutter as an individual, you need a newer, far reaching approach to building your personal influence and equity.
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How to tell true brand stories

TRENDAFRiCA November 3, 2014
When last did you read a press release to your child at bedtime? Never? So why are you asking your customers to read – and believe - your spin? The importance of branded content is increasing - Ogilvy & Mather Cape Town just created the position of Content Strategy Director and yesterday appointed a digital marketer to the post.
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