By Louise Marsland
2015 is a year in which momentous change will coalesce around rapid technological developments, economic reinvention, social revolution and political upheaval driven by rising social activism. This era is akin to the moment in history when the horse-drawn carriage made way for the automobile, predicts our lead sponsor, Interbrand Sampson De Villiers.
As a journalist and B2B editor working for over 20 years in the media and marketing industry in South Africa, consumer and brand trends have always fascinated me. Curating the 2015 trends with TRENDAFRiCA in partnership with Bizcommunity.com for #BizTREND.s2015 has been a real labour of love as it is a hugely creative undertaking.
Consumer insight and media and marketing trends are something every single person with a business and in business should be on top of. The accelerating pace of change in society today impacts on everything in work and play. We’ve done some of the work for you by curating the top trends from around the globe, locally, and from our generous industry influencers who participated.
We so appreciate our sponsor support in helping make this happen and taking this project to a whole new level: Interbrand Sampson De Villiers, Brand Alive, Millward Brown, Yellowwood, Meltwater, Branded Youth.
Thank you too to everyone on the Bizcommunity.com who worked hard on making this special project work, with its apps, event, associated print products and social and marketing elements: Dries, Andre, Terry, Rod, Bev, Ilse, Megan, Jason, David, Ruth, Lesley, Brandon, Mike and Graeme.
For all the 2015 trends in consumer insight and the media and marketing industry, in South Africa and globally, go to Biz TREND.s 2015 on Bizcommunity.com. 15 trends. 50 leaders. 15 January 2015.
- Your 2015: The consumer, content and collaboration by Louise Marsland
- 15 Global trends for 2015 curated by Louise Marsland
- Business and consumer trends for 2015 by Dion Chang
- 2015: On the cusp of a New Age by Jez Frampton, Interbrand and Doug de Villiers, Interbrand Sampson De Villiers
TRENDAFRiCA will publish the key reports over the month of January 2015.
Source: Louise Marsland is Publishing Editor of TRENDAFRiCA.co.za and Specialist Editor and Content Curator of #BizTREND.s2015.