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DAiLY TRENDS: 22 April

TRENDAFRiCA April 22, 2014

How to win in mobile marketing

With mobile being the last thing we interact with at night and the first thing we wake up to in the morning, Added Value highlights five essential thoughts for building mobile-ready brands.

It is all about a shift in mindset from communication to content.

 

Future media models

Future media models are all about reading – grasping the attention of the bored consumer – and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

TRENDAFRiCA Publishing Editor, Louise Marsland, discusses trends that came out of a recent Digital Innovators Summit in Berlin and their relevance for local agencies and publishers.

 

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