Online communities attract a disproportionately high representation of individuals who are visionaries, creative thinkers, collaborators, and problem solvers. This helps to explain why a properly-recruited private online community can be such a powerful vehicle for engaging customers in co-innovation and new product development. Source: CIO White Papers.
If you’re trying to use social media to gain sales, brand awareness, or loyalty, you must think more deeply about the conversations you’re having. Source: BusinessesGrow.com.