DAiLY TRENDS: 16 April

TRENDAFRiCA April 16, 2014

Understanding personality in online communities and social media

Online communities attract a disproportionately high representation of individuals who are visionaries, creative thinkers, collaborators, and problem solvers. This helps to explain why a properly-recruited private online community can be such a powerful vehicle for engaging customers in co-innovation and new product development. Source: CIO White Papers.


How to achieve a return on conversation with emotional marketing

If you’re trying to use social media to gain sales, brand awareness, or loyalty, you must think more deeply about the conversations you’re having. Source: BusinessesGrow.com.



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