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DAiLY TRENDS: 15 April

TRENDAFRiCA April 15, 2014

Marketers are lazy in connecting with Millennials

Millennials aren’t actually afraid of the phone, or human connection. The stereotype is that this generation is lazy and entitled. They’ve lost the art of eye contact and a firm handshake. But I say it is marketers who are lazy, for this prized demographic of 25-to-34-year-olds doesn’t respond just to digital campaigns or social-media exchanges: they also care deeply about authentic human connection. Source: Ad Age.

 

YouTube multichannel networks stake claim to the future of TV

YouTube and the importance of ‘fanbases’ as opposed to ‘audiences’ came to the fore at the MIPTV conference in Cannes. Source: The Guardian.

 

 

 

 

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