Millennials aren’t actually afraid of the phone, or human connection. The stereotype is that this generation is lazy and entitled. They’ve lost the art of eye contact and a firm handshake. But I say it is marketers who are lazy, for this prized demographic of 25-to-34-year-olds doesn’t respond just to digital campaigns or social-media exchanges: they also care deeply about authentic human connection. Source: Ad Age.
YouTube and the importance of ‘fanbases’ as opposed to ‘audiences’ came to the fore at the MIPTV conference in Cannes. Source: The Guardian.