DAiLY TRENDS: 14 April

TRENDAFRiCA April 14, 2014

Brand-building in Nigeria: a South African marketers’ guide

Nigeria is a priority market for many businesses looking to expand their footprint on the continent. With a population of 175 million, it is Africa’s largest market and has an economy that is growing much faster than South Africa’s. With the news that Nigeria’s economy has overtaken SA’s, it’s time to read this: how to build a brand in Nigeria. Source: Yellowwood.

An insightful article from brand and research consultancy, Yellowwood.


Urban farming: a growing trend

With food insecurity becoming a global issue, it’s only logical then that a selection of initiatives committed to putting the power of food production back into the hands of the people have sprung up in Cape Town over time. Look at the local and international trend towards urban farming and city gardens. Source: CapeTownMagazine.com.

And with rocketing costs in food, it is a matter of time before we all start growing the basics on our windowsills, balconies, in potted gardens and hanging wall veggie gardens! It isn’t only trendy, or a necessity, it makes financial sense! The innovative products and recycled innovations to aid starter-gardeners and subsistence gardeners with this, are growing too.


Future media models

Future media models are all about reading – grasping the attention of the bored consumer – and being innovative with digital, reports TRENDAFRiCA Publishing Editor, Louise Marsland, in her weekly trends column on Bizcommunity.com. Source: Bizcommunity.com.


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