About 44% of existing Twitter accounts have never sent a tweet. A report from Twopcharts, a website that monitors Twitter account activity, states that about 44% of the 974 million existing Twitter accounts have never sent a tweet. And only 13% have sent more than 100 tweets. Source: Wall Street Journal.
This will affect Twitter’s advertising revenue and it will be interesting to see what strategies they come up with to encourage users to engage more.
How would you answer “Why Does Most Marketing Stink?” Source: B2B Marketing Insider.
A great post on the content vs advertising debate.