DAiLY TRENDS: 10 April

TRENDAFRiCA April 10, 2014

The marketing research industry needs to get better at listening to its own customers

The number one concern among clients is having impact with the insight they produce – using insight to actually make a difference to an organisation. The insight is there. The challenge is knowing how to make it stick. How to affect change. This thinking seems to be gaining more exposure, but it still comes as a surprise to many in the industry. Source: Research-live.com.


Social CRM is a powerful tool

43% of all marketers found a customer via LinkedIn & 52% have found a customer through Facebook. Source: Salesforce.com.




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