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DAiLY TRENDS: 7 April

TRENDAFRiCA April 7, 2014

Millennials show little optimism for their financial futures

Only 39% of Millennials think they will spend their career in permanent jobs. Millennials aren’t optimistic about their economic opportunities – and their Boomers parents are even more pessimistic about their kids’ futures, according to a poll created for the Broadbent Institute by Abacus Data in Canada. It found that 49% of Boomers with Millennial kids believed their children’s economic opportunities were worse than theirs. In the 20- to 30-year-old group, 34% believed their options were worse. Most Millennials also think the gap between rich and poor will widen in their lifetime, and their parents are concerned that their children will slip down a social ‘class’. Source: Marketing Magazine.

 

Instagram usage in the US surges 35%, rivals Twitter for smartphone audience

According to new figures from eMarketer, Instagram usage in the US has ramped up rapidly and is already maturing, reaching regular usage levels nearly matching Twitter’s, particularly on smartphones and among millennials and Gen Xers. Nearly 35 million people in the US accessed Instagram at least once per month in 2013. Source: eMarketer.com.

 

 

 

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