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DAiLY TRENDS: 3 April

TRENDAFRiCA April 3, 2014

Email marketing remains a core strategy

Sixty-eight percent of marketers report that email marketing is core to their business strategy, according to a new report from ExactTarget. The 2014 State of Marketing Strategy survey also revealed that 46% of marketers said that social marketing is core to their business. The research included 2 500 responses from marketers around the globe, 49% of which send 500 000 emails or more every year. Source: MediaPost.com.

 

How retailers use data to reach customers

Guys shop like no other demographic. Here’s how one e-commerce player uses that to its advantage: JackThreads gets in the minds of ‘dude shopper’s with data. Source: FastCoLabs.

 

 

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