TRENDAFRiCA April 1, 2014

Connect with how people feel, not just shop

When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand? Start connecting with how much people feel as much as with how they shop. Source: Nielsen.


Using social media to build client trust

As social media popularity grows, so too does the curiosity of business. Like wikis and blogs before them, the sharing and communication that these services foster tantalises executives with the hope of increasing collaboration among their workers, which leads to a competitive advantage, new ideas, and additional profits. A new white Paper, ‘Using Social Media to Build Client Trust and Involvement’ has been released. Source: CIO White Papers.



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