Monthly Archives: April 2014


The most important story of all

TRENDAFRiCA April 25, 2014
Telling stories is as old as time. Before mass media, bards would go from village to village singing the news and market day in any century was a place to catch up on the latest gossip. Call it storytelling, story collection, content marketing, custom publishing, branded content, narrative intelligence... it is also just plain old advertorial dressed up for a new decade in designer duds for brands desperate to connect with the new consumer who is distracted by anything new and shiny that comes along. TRENDAFRiCA Publishing Editor, Louise Marsland, looks at the new storytelling paradigm and why it is so important for brands.
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Global adspend set to return to pre-financial crisis growth rates

TRENDAFRiCA April 23, 2014
Adspend has been boosted by stronger economy, programmatic buying and mobile, says ZenithOptimedia’s new Advertising Expenditure Forecasts. Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014.
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DAiLY TRENDS: 14 April

TRENDAFRiCA April 14, 2014
Brand-building in Nigeria: a South African marketers’ guide by Yellowwood brand consultancy | Urban farming: a growing trend in South Africa too | Future media models are all about reading, reports TRENDAFRiCA Publishing Editor, Louise Marsland, in her weekly trends column on Bizcommunity.com. Source: Bizcommunity.com.
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