As a marketer, here’s what struck the president of research house, Added Value in New York, Jonathan Hall, as the 10 key trends coming out of SXSW this year. SXSW is an annual music, film, and interactive conference and festival held in Austin, Texas, USA, recently. It includes robots and a new era for brands.
A combination of maturing technologies and cheaper, more pervasive connectivity helped to spur massive growth for digital commerce, self-service and customer experience in South Africa during 2013. But 2014 has the potential to be even better, says Kevin Meltzer of EOH Digital.
Marketers are being asked what their wearables strategy is as a whole new field of product development emerges for brands as innovation in the wearable technology market increases. Do you have a wearables strategy? Have you even thought about it yet?