Are Yummies (Young Urban Males) really “redefining the luxury retail landscape”? Once upon a time, older ladies represented the most sought-after demographic for companies like Burberry and Hugo Boss. Now there are Yummies—affluent, trend-conscious young men who would like you to know how affluent and trend-conscious they are. Source: Slate.com.
Priceless! Based on research from a bank no less.
So, if watches are superfluous, why do buyers keep spending thousands of dollars to slip them on their wrists? Source: New York Times.
Some lovely stories here.
There is a word for our meme-obsessed, self-aware age. It is ‘that’. Source: Slate.com.