DAiLY TRENDS: 27 March

TRENDAFRiCA March 27, 2014

Augmented reality can change how consumers see the world

Augmented reality can digitally enhance the real world, enriching what consumers see every day with more meaningful, relevant, and timely content. Powered by the camera and sensors in a smartphone or tablet, AR places digital information such as copy, images, and video directly on top of what consumers are looking at in real-time, in the real world. Source: Media Post.


Understanding Facebook’s new campaigns

The new reach and frequency campaign type from Facebook is the newest campaign structure created for major advertisers who wish to more accurately plan and predict the delivery, cost and reach of brand campaigns. Source: Facebook.



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