DAiLY TRENDS: 25 March

TRENDAFRiCA March 25, 2014

What is your wearables strategy?

Thanks to buzz from places like CES 2014 and SXSWi, companies have a new quandary: ‘what’s our wearables strategy’? The proliferation of wearable gadgets has unleashed a virtual infinite number of ideas, but the challenge is finding combinations that deliver a winning mix of Usability, Functionality and Benefits. Source: MediaPost blogs.

Some wonderful questions posed here for marketers about a whole new field of product development!


What marketers are still getting wrong

How companies can change their tactics to get customers’ attention more effectively, says marketing guru, Seth Godin. Source: Inc.com

As always, the iconic Seth Godin nails it.


Telling the truth

‘Truth’ and ‘authenticity’ is a growing trend in business, but is telling the truth even possible in business and communications? Source: Bizcommunity.com.


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