Digital-Life-Design global trends

TRENDAFRiCA March 19, 2014

Imagine restaurants beaming the menu onto the guest’s smartphone and allowing the order to be sent straight to the bar/ kitchen. Guests can pay and leave, without waiting for the bill. ‘Shopnow’ rewards consumers for entering a store, scanning a product and when taking too much time to buy, offers a discount. Eye lenses may be able to measure your insulin levels and send a message to your phone with required dosage. Sensor-driven watches will measure your mood and adjust the colour scheme of your home accordingly through the lighting system and paint…

Ask Afrika has been increasing its knowledge base of international digital trends and CEO Andrea Rademeyer recently attended the Digital-Life-Design (DLD14) conference in Munich in January 2014. DLD is owned by the Burda group, one of the biggest print media businesses in Europe. They started this conference 10 years ago in order to digitise their own print world. They have since expanded into other digital areas, through their thought leadership here.

Rademeyer reports: “The pace at which our lives become more digital is breath-taking. Big data has gone from cutting-edge to commodity and mobility and modernity are the new buzz words in our increasingly digital lifestyles. The quality of networks will determine the pecking order of countries and is a key factor of economic growth.”

This conference presented global cutting-edge thinking and developments, which are thought to influence the immediate future of business.

DLD is a global network on innovation, digitisation, science and culture which connects business, creative and social leaders, opinion-formers and influencers for crossover conversation and inspiration. There were over 150 speakers and 1000 attendees and DLD14 brought together the most influential opinion-makers, industry leaders, start-ups and digital giants to celebrate its anniversary edition.

“Data is the new oil for the economy, personal data is exploited by people you don’t know. This is the mineral rights moment – it is important to own your data, monetise it, or another corporate will. As data citizens, we must be vigilant with our data.

“The authentication level of the internet will be re-worked, in order to put human beings at the centre of the internet, as opposed to companies. We are objects of the internet and we as individuals should want to be the subjects,” explains Rademeyer.

Ten years from now computer screens will have totally disappeared into wearables. The internet will be invisible – since it is integrated in everything we use and do. In five years from now, it will be all about ‘reaching the audience’- regardless of platform (TV, radio, internet) or channel (bricks/ internet), she says.

“Outdoor will boom- because we are moving to a permanently multi-screen environment (RealCloudPlayer). WPP or Publicis might rather represent the consumer, than the advertiser.”


Source: Ask Afrika



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