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DAiLY TRENDS: 19 March

TRENDAFRiCA March 19, 2014

Is this the future of reading?

Mobile might be the biggest transition for news organisations since the world wide web, but the New York Times‘ new summary news app gives us a glimpse of the future of reading. Source: Fast Company.

Very interesting and somewhat of a native application of a news summary app. Very visual too.

 

Marketers win by interpreting change

The real driver of societal change is society itself, not your smartphone, said American Express CMO John Hayes, speaking at the American Association of Advertising Agencies this week. Source: Marketingland.com.

 

Consumers showing strong interest in mobile commerce but concerned about security

Consumers show they are somewhat unwilling to make mobile purchases in a physical store and security concerns prevent many people from participating in mobile commerce. Source: Bain & Company.

 

 

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