DAiLY TRENDS: 18 March

TRENDAFRiCA March 18, 2014

Do marketers overestimate mobile comfort?

One of the perennial guessing games still rife in this over-measured, data-drenched digital revolution is what role these technologies really have in people’s lives. Source: Media Post.

‘Be an appliance, not a gadget’, was the key message to marketers in talking to their consumers as it is important to not overestimate your consumers’ level of expertise with the various technologies you are using to reach them.


How 10 retailers are pushing private label’s potential

Private brands are a significant player in today’s US retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality and new lines hitting stores daily, private brands’ growth has not yet reached the potential many expected. Source: Nielsen.


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