As efforts mature from the early stages of social marketing, organisations are starting to see value in being a social business and have discovered numerous benefits throughout the enterprise. A new Deloitte whitepaper looks at the journey to become a “social business” and how this concept is quickly emerging as a key driver of business success and competitive differentiation. Source: Adobe’s CMO.com.
When brands get too big and busy with day-to-day demands, they often end up with observations that are too removed to be useful. An example is the term “brand value” which too often has become one of those questionable metrics watched by remote management personnel. Source: David Brier, MillennialCEO.com.
Discussing the difference between brands we love and those we hate.
Independent US think-tank, the Pew Research Centre, has released a major internet project to commemorate this anniversary by looking at what our digital lives will be like in 2025, polling experts in a year-long project for 2014 that will look at everything from privacy to security and digital futures, net neutrality and the “internet of things”. Do you remember life before the internet? Or how you lived without Google to answer your every question, even completing your questions? More importantly, have you imagined how we will be further integrated with the World Wide Web in another decade? Source: Bizcommunity.com.