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DAiLY TRENDS: 14 March

TRENDAFRiCA March 14, 2014

The science of emotion in marketing

How our brains decide what to share and whom to trust. Source: Buffer

 

Latest wearable tech: a football shirt to feel what players feel

And here’s an amazing advert that created some wearable tech innovation: the latest piece of wearable tech is a shirt you can wear when watching a football match — and experience all the sensations felt by the players. Australian telecommunications company Foxtel and agency CHE Proximity devised the game to coincide with the new season of Aussie Rules Football. Source: Creativity-Online.com

Of course, the Creativity-Online editor does also wonder what the porn industry could do with innovation like this. Aldous Huxley’s Brave New World seems rather spot on with some of its future-gazing!

 

 

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