DAiLY TRENDS: 13 March

TRENDAFRiCA March 13, 2014

Why venture capitalists are suddenly investing in news

Something curious is happening in the American news business. Media organisations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. And venture capitalists are pouring millions into nimble publishing startups. It’s a rare moment of optimism for an industry accustomed to doom and gloom. Source: Quartz.

Can we really get optimistic about news media again?

The unconscious: there’s more to consumer engagement than meets the eye

What is engagement and how do we know whether someone is engaged with an ad? How do we measure degree of engagement? It is said with great certainty that for an ad to be effective it must engage the consumer. This seems self-evident, but is it true? Source: Branding magazine.

Some very interesting questions raised.

SXSW observation: Prediction is the 5th stage of technology

“As I watched a small heli-drone hover over a crowd outside the Austin Convention Center at SXSW, I thought: the evolution of technology will culminate not in gadgets, or data, or surveillance, but in predicting human behaviour.” Source: Ben Kunz, Mediassociates

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