TRENDAFRiCA March 5, 2014

The paywall backflip

The BostonGlobe.com has set up a metered subscription model that will allow occasional readers to search and sample some content for free, as GateHouse Media puts up paywalls on some of its local sites.The Boston Globe‘s shift to the metered model is part of an effort to experiment, test, and analyse how its readers engage with its digital content. Source: MediaPost.


In a Digital World, Physical Retail Matters More Than Ever

Despite the rise of e-commerce, offline retail remains a fantastic opportunity for fashion brands, while offering features that digital channels will simply never be able to duplicate. Source: BusinessofFashion.com.



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