Do you want to know what John Dixon, Chris Botha and Jonathan Deeb’s top trends are for this year? Read the TRENDAFRiCA 2014 TRENDS digital magazine online now, print it or download the PDF. Source: TRENDAFRiCA.co.za
In the ‘Age of the Customer’, your company must focus on four market imperatives, says Forrester.com:
1. Transform the customer experience.
2. Embrace the mobile mindshift.
3. Become a digital disruptor.
4. Turn big data into business insights.
Great insights from Forrester Research as always. Read, watch and listen.
The marketing industry is at a zeitgeist moment. Speed, technology and the democratisation of creativity have changed the ways we create and consume ideas. A combination of technology and globaliSation have so dramatically transformed our industry, it’s important to pause, take a moment to reflect and chart the course forward. Source: Forbes.com/Berlin School of creative Leadership.
This article was written in the last quarter of 2013 and is a concise overview of the trends in play in the creative industry and a guide for marketers on global collaboration for brands.