The single-largest business opportunity in Africa is its rising consumer. McKinsey Africa Consumer Insights Center reported that Africa’s “consumer-facing” industries were expected to grow by more than $400 billion by 2020 – which would account for more than half of the total revenue increase that all businesses are expected to generate in Africa by the end of the decade. Source: TRENDAFRiCA.
Read TRENDAFRiCA’s 2014 TRENDS digital magazine online, print it, or download the PDF.
Anthropologist and trend forecaster, Dr Inka Crosswaite, looks at what African consumers want for 2014. Formerly with Added Value, Dr Crosswaite’s recently launched IC Semiotics, a consultancy providing strategic cultural insight looks at trends unique to the South African consumer in particular, exclusively for TRENDAFRiCA. Source: TRENDAFRiCA.
Top trends among South Africa’s industry executives include the rise of video marketing as the internet becomes all about the visual experience; more focus on the human element as consumers become more powerful due to the tools they have access to, to destroy brands – and even Governments; the integration of all media; significant growth in online shopping; and is 2014 the ‘Year of Content’? Curated by TRENDAFRiCA Publishing Editor, Louise Marsland, top leaders in the South African marketing communications industry give their top trend picks for 2014. Source: TRENDAFRiCA.