DAiLY TRENDS: 24 February

TRENDAFRiCA February 24, 2014

Hacking advertising

The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to find innovative ways to keep ad agencies relevant. Source: Digiday.com

Like the digitisation of media has threatened publishers and thrown the media world into turmoil over the last decade or so, it also threatens the traditional agency business model. Digital agencies are going out there, asking your clients if they need a “traditional” agency. What are you going to do about it?

The Google smartwatch is real

Google’s long-rumored smartwatch is real, and still “officially” expected to begin shipping in mid to late March. However, many members of the smartwatch team inside Google believe that date will either be pushed back to June, or the watch will end up shipping incomplete with a smaller feature set than originally intended. As it stands now, the timeline for the watch’s release is far from being set in stone. Source: TechCrunch.com

Wearable tech is one of the biggest trends everyone is talking about for 2014 – and like Google Glass which will be launched into the mainstream later this year at around the $500 mark, a smartwatch from Google is also eagerly anticipated.

Reinventing the way stories are told

A new video from Future of StoryTelling, and Google Creative Lab’s Robert Wong illuminates the effect fiction has on science. Wong tells Co.Create why it’s not enough for technology to just be awesome. It also needs a great story about why we should love it. Source: Fast Company

A beautiful piece.



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