Brands aren’t dead, but traditional branding tools are dying, says a Harvard Business Review blog. But interestingly, smaller brands are proving to be resilient on the web.
A corporate anthropologist looks at the use of robotics to do routine tasks, the value of talent and specialisation, and the rise of ‘Betas’ over the old ‘Alpha’ top-down way of doing things.
Can I have one of those robot assistants now please? Or a clone? Pretty please.
Virgin Atlantic is running a six-week trial in which employees at a its Upper Class check in at Heathrow will wear either Google Glass or Sony’s SmartWatch 2 so they have fast access to passenger data.
Beam me up Scottie!