Yup, it takes good ol’ creativity to make an ad go viral – no matter how much money and marketing you throw at it, says Ad Age, which describes the process eloquently as “a squishy mix of art and commerce”.
Philips has come up with a way to use connected lighting as the basis for in-store location-based services such as finding items and offering highly targeted coupons. Such systems offer unprecedented opportunities for hyper-personalised marketing in store.
New research from LinkedIn found that the majority of small and medium-sized businesses are turning to social media for growth. What is really interesting, is that 94% are doing so for marketing purposes.