The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors. According to Nielsen, the number of 15-second television commercials jumped more than 80% between 2008 and 2012.
A welcome trend would be a ban on the use of the term the ‘new black’!
More and more people are connecting their TVs to the internet – and as a result, they may be starting to watch less traditional television. Up to 63% of all US broadband households now have a TV connected to the internet.
A survey of top marketers revealed that 71% will increase investment in content marketing in 2014. As a result, there’s been an explosive growth in tools designed specifically for content creation for marketers.