DAiLY TRENDS: 17 February

TRENDAFRiCA February 17, 2014

Rise in popularity of the 15-second TV ad 

The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors. According to Nielsen, the number of 15-second television commercials jumped more than 80% between 2008 and 2012.

A welcome trend would be a ban on the use of the term the ‘new black’!

Internet-TV connections increasing

More and more people are connecting their TVs to the internet – and as a result, they may be starting to watch less traditional television. Up to 63% of all US broadband households now have a TV connected to the internet.

TREND.s to watch in content marketing

A survey of top marketers revealed that 71% will increase investment in content marketing in 2014. As a result, there’s been an explosive growth in tools designed specifically for content creation for marketers.



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