TREND.Facts: September 11

TRENDAFRiCA September 11, 2013

South African users appear to be more active on social networks in Africa, but their peers from other countries are catching up. More than 80% of Kenyans, Tanzanians and Nigerians active online who were surveyed claimed that Facebook’s popularity was on the rise. Around 11% of South Africans feel that Facebook is losing popularity, though it remains unclear which service they believe will replace it.

Online shopping is in a high growth phase, with 27% of the online community shopping online. Though some users are concerned about phishing and scams, the biggest barrier to wider adoption of mobile shopping is the fact that a large proportion of community members have no credit card. Half of the participants (50%) cite the lack of a credit card as a reason for not shopping online. Only 39% of South African community members see a lack of a credit card as a barrier; at the other end of the spectrum, only 23% of Ghanian participants felt they were not restricted from online shopping by this problem.

Source: Nudge digital research and insights company for Isobar

For regular updates from TREND. subscribe to our newsletter.

Leave a Comment

Login to your account

Can't remember your Password ?

Register for this site!