Research finds that once millennials in Africa have taken care of the basics of shelter, food, water and transport, they rank education, savings, and supporting family as their next spending priorities in order of importance. Internet data and cellular airtime ranks as their fourth most important priority.
Eighty-four percent of the online community members in Africa noted an improvement in reliability and speed of their internet connections over the past year. One impact of this can be seen in the growing adoption of Facebook, Twitter and other social networking services. Personal social networking comes in as the third most common internet activity among community members, behind only information searches and email. Some 72% of the online community uses some form of social networking interface. Nearly all users (93%) log into their personal social network profiles daily or almost daily (4-6 times a week).
Source: Nudge digital research and insights company, on behalf of Isobar
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