Brand activities need to relate to and evoke more than just a need to consume, whilst adding value to consumers at a personal level. Mobile technology will provide the interface to evoke emotion and turn consumers into passionate advocates who generate peer-to-peer influence on your behalf.
Consider the following:
• Cheaper smartphones and feature phones are inevitable.
• Lower data costs – the lower the cost the more it gets utilised.
• Increase in mobile led solutions that aid in the upliftment and empowering of the African consumer.
For regular updates from TREND. subscribe to our newsletter.