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TREND.Facts: September 6

TRENDAFRiCA September 6, 2013

Brand activities need to relate to and evoke more than just a need to consume, whilst adding value to consumers at a personal level. Mobile technology will provide the interface to evoke emotion and turn consumers into passionate advocates who generate peer-to-peer influence on your behalf.

Consider the following:

•        Cheaper smartphones and feature phones are inevitable.

•        Lower data costs – the lower the cost the more it gets utilised.

•        Increase in mobile led solutions that aid in the upliftment and empowering of the African consumer.

Source: Isobar

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