TREND.Facts: August 30

TRENDAFRiCA August 30, 2013

For business, townships are an avenue for new growth but it’s important to avoid wrapping the township market into one generalised segment.

Key areas differ considerably. Rather, marketers and retailers should always be aware of the different dynamics at play at a local level, says John Bowles, joint-GM of NAB.

Source: ROOTS 2013, NAB

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