Conclusions from the latest latest Global Webindex Study is that the major social media networks are still growing worldwide, with mobile being the main driver. Facebook’s active usage level is very high with an incredible 82% engagement rate in terms of the proportion of active users to account holders. Next highest is Twitter (62%), Google+(60%), Pinterest (53%) and Linkedin rounding out the top five at 51%.
Twitter is the fastest growing social network globally; Facebook has the highest engagement with active users as a percentage of account owners; and Google+ is the second largest social network with 359 million active users.
Source: Jeff Bullas on latest GlobalWebindex Study for 2013
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