Digital and radio work well together, creating opportunities for brands to create campaigns that combine their strengths for exponentially better effects. “Radio is typically a lean-back medium which is consumed passively while listeners are doing something else. It’s a superb way to build brand awareness and issue a call for action,” explains Kagiso Digital’s Attila Bernariusz.
“Digital is a lean-forward channel where users actively engage with content, for example, by voting on polls, entering competitions, reading content, leaving comments, watching videos, flipping through photo galleries, and interacting with ads. Here, you can build deeper engagement with users, provide them with more info than you can in 30 seconds of airtime, and collect data (through competitions and opt-in subscriptions) that will help you understand your audience better.”
Source: Kagiso Digital
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