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TREND.Facts: August 16

TRENDAFRiCA August 16, 2013

Companies are failing to meaningfully engage their audiences on CSI due to a lack of understanding on storytelling and social media. This was the overarching sentiment of a CSI Dialogue on storytelling and social media, hosted by Kaelo Engage recently in Johannesburg.

Sarah Campbell, Kaelo Engage MD said: “Given that most organisations do not budget adequately for communicating their CSI, it is imperative that what little spend there is, is used in the most compelling way.” Having told over 600 stories over the past eight years through Kaelo Stories of Hope, Kaelo Engage have mastered the art of telling authentic South African CSI stories.

Source: Kaelo Engage

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